LAB: Halloween

Creating a spooky Haunted Lab experience using existing Lab prototypes and client experiences

My favorite Second Story moments were ones where I could watch people interact with the magic of our experiences, and I especially loved to create these opportunities for kids.

In 2016, I organized a guided “Haunted Lab” tour for Halloween in our lab for the 8-and-under kids of some of our colleagues at SapientNitro. The 2S team and I built a few quick Halloween-themed activations, and I modified some of our in-progress prototypes as well, such as changing the Story Arcs projection from the Lululemon Store of the Future concept and modifying the Water Cup lab project to be activated by putting the kids’ hands in “guts” (red jello). Check out the images and video below to see how it went!

Other projects: